Brian Atwood and Jake Deutsch approached their New York home as a long-term statement rather than a conventional apartment renovation. The fashion designer and physician dubbed their ambition “Project Wow,” creating a duplex above Manhattan’s High Line with highly visible, collection-focused elements.
At the center of the residence is a staircase encased in marble, a material choice that turns a functional connection between floors into an architectural feature. According to a home tour published by Architectural Digest, the project favors spaces designed to be experienced as much as used.
The home also includes a gallery-like closet, an unsurprising focal point for Atwood, whose career in fashion has centered on luxury footwear. The room places personal possessions within the home’s visual composition instead of treating storage as a concealed utility.
For designers and owners of high-end urban residences, the duplex offers a clear lesson in what the publication calls “luxury hoarding”: collecting can become a design driver when a home is planned to accommodate display, ritual and personal identity. In this case, the most practical spaces — circulation and storage — carry much of the project’s character.
